On Sunday, June 9, 2024, the South Main Corridor in Rockford transformed into a vibrant celebration of Latino culture, drawing over 5,000 attendees from as far away as Texas and California.
The second annual South Main Mercado was a resounding success, nearly tripling the number of vendors from last year with an expanded event footprint to accommodate the growing excitement and participation.
This remarkable achievement would not have been possible without the unwavering support and contributions of our partners, including Ethnic Heritage Museum and Comprehensive Community Solutions, and event sponsors, volunteers, performers, vendors, and attendees. Your dedication and hard work have made this event a memorable experience and underscored the significance of community engagement, economic development, and cultural celebration…