The art of negotiating AI deals, according to Time COO Mark Howard

https://img.particlenews.com/image.php?url=3AkJNu_0vlOtida00
Ivy Liu

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →

About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies.

Since the beginning of 2024, Time has struck deals with six artificial intelligence technology companies, including OpenAI, Perplexity and ProRata.ai, and the publisher is in the process of negotiating about a half dozen more, Howard said at the Digiday Publishing Summit in Key Biscayne, Florida, on Tuesday. And while he declined to share the names of the other companies the Time team has talked to, Howard said Time is “aggressively going forward with the negotiation” of deals at a time when many other media companies are more in a wait-and-see mode, or even pursuing litigation…

Story continues

YOU MIGHT ALSO LIKE

TRENDING ARTICLES