Spirit Halloween is known for swooping into vacant storefronts each spooky season and selling costumes and decorations galore. The South Jersey-based company is now setting its sights on another major holiday.
The company is rolling out its new Spirit Christmas concept, which will have 10 pop-up locations throughout the Northeast. The first to open will be the flagship in Hamilton Township on Friday, Oct. 18. Other locations, including one in Marlton, will open in early November.
Each Spirit Christmas store will offer a “unique shopping experience,” with an assortment of holiday decor, apparel, inflatables, gifts and stocking stuffers, according to the company. Along with buying holiday merchandise, shoppers can wander through a gingerbread village, mail their letters to Santa Claus at the North Pole and find out whether they’re on the naughty or nice lists. Santa will also be at the Spirit Christmas stores, and visitors can take photos with him and receive a free digital postcard. Santa photos can be booked in advance online.…