Deion Sanders and the Colorado Buffaloes football team continue to draw massive TV audiences, even in “stupid” late-night time slots.
In Week 7, the Buffaloes’ 31-28 loss to Kansas State attracted 3.3 million viewers on ESPN despite a late kickoff of 10:15 p.m. ET and having the game start on ESPN News. The game marked the network’s second-best Saturday late game since 2012, peaking at 3.7 million viewers. The top for CU’s game last year against Colorado State, that drew over 5 million.
This is just the latest chapter in what has been an extremely popular season for Colorado football, with no game drawing fewer than 3 million viewers and an average viewership of 4.2 million halfway through the season…