Josh Bonifas is used to tech company founders, investors and employees coming into his store and dropping big money. The owner of Fourtané Jewelers in Carmel, an authorized retailer of Rolex and Patek Philippe, Bonifas says Silicon Valley watch geeks make up a big portion of his clientele.
A few months ago, he started noticing something unusual. Customers began sending him pictures of watches worn by Mark Zuckerberg. They showed the Meta CEO wearing a series of classic, elegant and, above all, expensive timepieces.
“His choices were interesting and impressive,” said Bonifas…