Bryan Cranston has reprised his iconic “Breaking Bad” role of Walter White, or more specifically Walter’s Heisenberg identity, for a new $3 million anti-littering PSA campaign for the state of New Mexico.
Several new ads featuring Cranston’s Walter have been made, going by the name “Breaking Bad Habits,” and were first shown at an arthouse movie theater in Santa Fe.
One sees Walter rolling a barrel through the New Mexico desert – but it’s not ingredients to cook meth, it’s for collecting garbage from the ground left by litterbugs…