Ads in Spanish Surge 724% in Nevada As Campaigns Ramp Up Latino Outreach in Swing States

The Hispanic Federation and Latino Victory Foundation released a poll on Thursday that revealed that, as of the start of October, 64% of Latinos say they’ve now been contacted by campaigns or get-out-the-vote organizations. The number is especially meaningful considering that as recently as early September, 1 in 2 Latinos had not been contacted by either political party.

The push for the Latino vote has also been glaringly obvious in the efforts put forward by both candidates as of late. Both candidates took part in separate town halls organized by Univision and vice president Harris even launched “Hombre con Harris”, an initiative aimed at mobilizing Latino men in the so-called battleground states.

Another strategy that has increasingly gained force during 2024 has been to created ads in Spanish to attract Latino audiences, a plan that has proven to be particularly keen among politicians in places like Florida…

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