Charla R. Mitchell doesn’t just design clothes—she creates a mood with fabrics that are daring and unapologetic. “When it comes to my clients, some may be afraid of bright colors, but it’s magnetic and unlocks her confidence. I love being accessible to the people who wear my clothes—it’s like they have a designer in their closet. My woman is dynamic—whether she’s a real estate agent, an art collector or a teacher showing up in vibrant colors to captivate her students. She’s bold, confident and always ready,” said Mitchell, the founder of Charla Ruschelle Clothing Company.
Mitchell’s brand journey began with passion and persistence. In college, she launched her first collection, WicKid, and later elevated it to CR Clothing Company, Charla Ruschelle. After earning her degree in art, fashion design, and visual merchandising from Clark Atlanta University, she joined Rocawear, managing major accounts like Dillard’s, Macy’s, Jimmy Jazz and DTLR.
Her retail store, Concoction the Workshop, is a hidden gem located in the Old Fourth Ward, a diverse mix of urban and bohemian chic that defines the Beltline of downtown Atlanta. In a recent interview with EBONY, Mitchell shared that she discovered her workspace by chance.
“Coming from the East Coast, I missed the feeling of walking into an unexpected, intimate shop in places like Georgetown or New York. My location lets me bring that vibe to the South, where everything feels a bit more spread out.” Mitchell’s shop is a speakeasy of fashion; you don’t just walk by it, you discover it, including designs that speak to women unafraid to stand out…