Trulieve CEO Kim Rivers demonstrates how cannabis products are packaged at a Truileve dispensary in Tampa on Oct. 22, 2024. (Photo by Mitch Perry/Florida Phoenix)
A new television ad by the campaign to defeat the proposed constitutional amendment to legalize adult use of recreational cannabis in Florida has sent the business executive behind the initiative to some of the state’s biggest media markets to “set the record straight,” specifically when it comes to the product getting in the hands of minors.
Kim Rivers is CEO of Trulieve, the biggest marijuana company in Florida and one of the largest in the nation. The company has invested more than $80 million to get Amendment 3 passed in Florida this fall, and recent polls show the measure could overcome the 60% threshold required to make Florida the 25th state to legalize recreational cannabis…