The superpower of Cowboys owner and G.M. Jerry Jones isn’t building a great football team. It’s building great interest in his football team.
Above all else, Jones is a huckster. A carnival barker. At times, a snake-oil salesman. For that reason, he sees the recent ESPN.com item about his habit of conducting paid fan tours of the practice facility on a daily basis as a good thing.
Appearing Friday on 105.3 The Fan in Dallas (via Jon Machota of TheAthletic.com), Jones said the story “will increase our tours significantly.”…