In the 1960’s certain Utah men who graduated from the Marriott School of Business had a tendency to “fly-off-the-handle” when confronted with a bill full of non-store brand Chef Boyardee.
These are the men who knew the exact percentage of a family’s income that should have been allotted to TV dinners, microwave popcorn, JELL-O, RC Cola, generic Fruit Loops, Suave shampoo etc…
Back then, the average cost of groceries per month was three and half bucks. Even so, an unexpectedly high bill would have mother all in a quiver…