One of the current faces of college basketball, USC All-American JuJu Watkins is adding a historic NIL partnership to her portfolio ahead of the new season. The sophomore has become the first college basketball player to step into the makeup world, signing a new deal with NYX Professional Makeup.
Watkins will star in a variety of national marketing campaigns across the brand’s massive social and digital platforms, encouraging athletes to “Make Them Look” – brand messaging that NYX Professional Makeup promotes to “empower the loud, proud and authentic self-expression of female athletes.” The Women of Tory guard will also appear in retail displays for the brand across the country.
“I am thrilled to partner with NYX Professional Makeup to help further amplify their mission to inspire beauty enthusiasts around the world and embrace their own personal style,” Watkins said. “NYX is all about breaking boundaries and celebrating individuality, which resonates deeply with me both as an athlete and as a person. I’m looking forward to working with a brand that embraces creativity and encourages everyone to feel confident in their own skin.”
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