Dreams could be turning to nightmares for Fox Sports advertising executives.
As the New York Yankees stare down the barrel of a World Series sweep at the hands of the Los Angeles Dodgers, Fox is coming to terms with the nine-figures of potential ad revenue lost if the series ends in four games.
Per a report by Anthony Crupi in Sportico on Tuesday, Fox could lose out on nearly $150 million in unrealized ad revenue should the Dodgers take care of business in Game 4. Now, that figure indicates the potential windfall of a seven game series. In reality, Fox budgets on the conservative side for five games…