Here’s what the Market Basket rotisserie chicken house is up to this Halloween

For the second year in a row, Michael Marotta will present trick-or-treaters in his Maynard neighborhood with the chance to secure not only a treat by way of candy, but also dinner in the form of a Market Basket rotisserie chicken.

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Michael Marotta with his Market Basket rotisserie chickens in 2023. Courtesy of Michael O’Connor Marotta

Chicken or candy? Rotisserie or Reese’s? It’s not an offering trick-or-treaters might expect on Halloween night. But if you’re Michael Marotta’s neighbor, you might just be counting on it.

For the second year in a row, Marotta will present trick-or-treaters in his Maynard neighborhood with the chance to secure not only a treat by way of candy, but also dinner in the form of a Market Basket rotisserie chicken.

A Facebook post inspires chick or treat

The idea to offer Market Basket rotisserie chickens – aka “America’s last great bargain,” as he referred to them in an interview with Boston.com last year – started as a joke with a social media post on a town Facebook page.

Marotta had wanted to encourage a little more trick-or-treating traffic in his lesser-traveled part of the neighborhood, so he “made an off-the-cuff joke where I said something like, you know, I wanted to hand out rotisserie chickens, but my wife vetoed that.” Instead, he said, the household would offer full-size candy bars…

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