Kendra Scott expanding new Yellow Rose store concept across Texas

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Kendra Scott in the Yellow Rose store in Austin, Texas. (Photo: Douglas Friedman)

Kendra Scott is expanding the new Western-inspired brand extension it debuted last year.

Yellow Rose by Kendra Scott has opened a flagship location in the company’s hometown of Austin, Texas. The opening follows the brand’s launch on the Texas rodeo circuit in January 2023, and the success of its in-store shop at the Kendra Scott flagship in Austin.

Additional Yellow Rose locations are set to open in Dallas and Houston in winter 2025. A location is reportedly planned to open in Nashville as well…

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