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Danville town staff are set to provide an update to the Town Council on Tuesday on the Danville Certified Farmers Market following directions from the council earlier in the year that they take responsibility for one of the key programs of the event.
The council directed town staff in June to assume responsibility for the farmers market’s Merchant at the Market program with an eye toward expanding non-produce offerings to include other selections such as wine.
“Managing the program directly has provided key insights into business sentiment for the program,” economic development specialist Melysa Vander Mel wrote in a staff report prepared for the upcoming meeting. “Feedback suggests traditional retail businesses struggle to staff booths, obtain the commercial general liability insurance required to conduct sales at the market, and meet the PCFMA requirement that ‘All products sold at the Danville CFM must be produced by the vendor.’”…