Setting up her table at the local farmers market, senior Elena Weeks prepares for another day of greeting customers and sharing her love for specialized cards. Weeks’ business, “Elena’s Handmade Crafts,” has developed as a culmination of her artistic talent and business acumen.
“In third grade, I started out [by] making paper dresses with little paper clip hangers, and I wanted to be able to sell them to make money,” Weeks said. “My mom and I came up with the idea of making them into cards because that’s something that people use that’s universal, and it’s always in need.”
As Weeks navigates the business world, she pursues techniques to optimize her results…