Vicious Biscuit CEO George McLaughlin began working in the restaurant business during college and said, “once it’s in your blood, you’re cursed.”
That curse has turned into a blessing for McLaughlin, who used his experience as a longtime franchisee to develop his own breakfast and brunch brand. During November’s Restaurant Finance & Development Conference, he shared how the brand is poised to grow after creating a strong network of corporate locations.
Founded in 2018, Vicious Biscuit started franchising in 2022 and expanded to nine locations. It’s signed 13 franchisees and has a target of 20 locations by 2026…