Happy Friday! For this week’s Radio Ink Blast From The Past, we’re sharing a column we published 30 years ago this month. We thought it might give you a few chuckles and more than a few memories.
Cyber Sales – Tomorrow’s Billing Star
by Corey Deitz
Tired of not getting your calls returned? Having a problem getting past the receptionist to an important prospect? How would you like to get the attention of that potential customer long enough to present some great facts about your station? What if I told you there was a way to get a private audience with one of your biggest clients? You can — when you use E-mail.
What is E-mail? It’s electronic mail generated from your computer and sent through an on-line service like Prodigy, CompuServe or America Online to the recipient’s electronic address. E-mail offers opportunities for aggressive salespeople to invite themselves into a client’s office and lay out the information they want them to see. When you contact a client electronically, he has an opportunity to read your message at his leisure, at the office or at home. E-mail is also cost-efficient, rivaling standard “snail mail” postage rates. In some cases, as on America Online, there is no surcharge for E-mail within the service and to other commercial services and Internet locations…