January 2025 Update Placer County’s Shifting Electorate

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Minor registration gains for Republicans, minor losses for Democrats

Roseville, Calif. – Placer County, long a bastion of conservatism in California continues to change. In the process, our region has evolved to to become more diverse, more educated, and dramatically more prosperous.

Waves of development, relative housing affordability, family friendly neighborhoods and great weather continue to attract highly educated residents and entrepreneurs from throughout California and the nation.

Greater prosperity & lower crime rates

These changes have brought greater diversity, economic prosperity, and lower crime rates according to local law enforcement records. These trends have bucked false media narratives and propaganda which have capitalized on people’s fear. The growth has also delivered some of the challenges communities face during periods of rapid growth such as a dramatic increase in traffic congestion .

Republicans outperform

According to Official Placer Elections data, Republican voter registration over the last two decades years has plummeted (data chart below). However, Republicans still retain a sizable advantage in Placer County. For example, in both 2020 and 2024, Donald Trump outperformed in Placer County …

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