Naturally, it’s very hard today for many to imagine the impact of local radio back in the 20th Century. The years have taken a toll of what was once a magical chemistry that communities not only turned to for entertainment, but also served as an instrument of their community needs and pride.
However, somewhere along the way, a new concept arose with the likes of voice tracking, loaded back to back commercial blocks and a minimum input of personality.
Simply put, it’s a new brand for other generations. Things change, sometimes for the best, and sometimes for a disaster.
The life line to any radio corporation — large or small — is sales. It’s the magic wand which is the influx of money that not only pays the bills but also gives latitude for growth and success…