Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for six new service providers, expanding its total reach to 93 service providers across 74 designated market areas (DMAs) in 28 states.
“These new agreements highlight Viamedia’s focus on empowering local businesses to take control of their advertising potential through innovative, adaptable solutions that address the complexities of today’s media landscape,” said David Solomon, CEO of Viamedia. “By leveraging our advanced solutions, we are empowering businesses to connect with their audiences more effectively, adapt to evolving consumer behaviors and optimize their advertising strategies to drive measurable growth and foster economic success within their communities.”
Viamedia will manage advertising sales operations for Nex-Tech and Tri-County Telephone Association (TCT) in Kansas, North Central Telephone Cooperative (NCTC) and Bristol Tennessee Essential Services (BTES) in Tennessee, TruVista in Georgia and Paragould Municipal Utilities in Arkansas, with BTES also serving Virginia. Together, these agreements empower local businesses in these regions with cutting-edge advertising solutions, enabling them to expand their reach and achieve greater impact across diverse platforms…