These small businesses went viral on TikTok. Now they’re bracing for a ban

A law banning TikTok in the United States is scheduled to take effect on Sunday , unless the Supreme Court rules otherwise.

During oral arguments on Jan. 10 , TikTok lawyer Noel Francisco told justices, “On Jan. 19, as I understand it, we shut down.”

The law has garnered outrage among TikTok creators , many of whom have built massive followings — and even careers — on the app. TikTok’s 170 million American users also include over seven million small businesses that have used the platform for marketing and sales, generating $15 billion in revenue in 2023, by the app’s own estimate…

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