HONOLULU (HawaiiNewsNow) – As more stations get added to Honolulu’s rail system, city officials are considering the idea of selling naming rights for some stations.
Officials say the idea was discussed as a potential nontraditional source of revenue to help offset rising costs to operate Skyline.
Currently, laws against outdoor advertising limit how much advertising the rail and bus systems can sell. However, officials note, transportation systems around the world often sell advertising…