How Costco hacked the American shopping psyche

Kerry Tasker / New York Times

Brandon Weaver loads groceries into a truck in a Costco parking lot, in Anchorage, Alaska, Aug. 17, 2024. More than 100 million people get their groceries (and TVs and gold bars and pet coffins) at Costco, but the retailer is not about what it seems.

Wednesday, Aug. 21, 2024 | 2 a.m…

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