The M Den locations in Ann Arbor will have a new tenant. Rally House has bought three retail spaces occupied by M Den, the former official apparel store of University of Michigan athletics. Rally House announced the news on Tuesday.
Last month, Michigan announced a 10-year partnership with Legends Global Merchandise to serve as the school’s official athletic retailer. The M Den — officially Heritage Collegiate Apparel — had filed for bankruptcy, and Legends was tabbed as the replacement while operating under the M Den name.
An auction was held to sell three Ann Arbor M Den locations: one on State Street and two on Main Street, including a pop-up store that has sold apparel in a parking lot across the street from Michigan Stadium during Michigan home football games…