ROUND ROCK, Texas (KXAN) — In 2016, MBA students from Texas State University performed a study in Round Rock to provide recommendations on how the city could attract more businesses to open shop. But that was eight years ago, and the Round Rock Chamber of Commerce is now performing a new study to learn what it can do attract and retain start-ups, scale-ups, and innovative small businesses.
The study started with a town hall in the city’s downtown full of the local business community. It was not marketed as a lecture, but actually a chance for local business owners to tell leaders what they need to help their business grow.
“It’s not enough for us to do a literature review, or see what we can find online, or use Chat GPT to tell us. We wanted to hear from the individuals themselves,” Lauren Postler, a consultant hired by the chamber of commerce to help conduct the study, explained…