With demand for data at an all-time high, two senior credit union leaders share their approach to managing data across the organization.
Credit union analytics teams touch nearly every part of the organization, from marketing and lending to finance and senior management. In their daily duties, they use specialized tools to generate hundreds of reports to track trends and uncover insights needed to make essential decisions for the cooperative.
Increasingly, they also are delivering predictive analytics for deeper insights and focusing on governance to help safeguard member data. And on the horizon: a host of artificial intelligence and machine learning tools expected to ripple throughout the organization…