Local restaurant takes pride in helping veterans and supporting the Malibu community
Duke’s Malibu, one of the city’s most popular restaurants, took part in a meaningful initiative during the week of Sept. 11 to support veterans by raising funds for the Wounded Warrior Project (WWP). This fundraising campaign, which spanned across five California restaurants in the Duke’s group, not only raised significant awareness but also provided much-needed funds for veterans requiring special care and rehabilitation.
“This is an initiative we’re doing throughout our five California restaurants this week in honor of the anniversary of 9/11,” said Jimmy Chavez, the manager of Duke’s Malibu. From Sept. 9-15, the restaurant chain encouraged guests to donate to the Wounded Warrior Project online. As part of the promotion, Duke’s offered to deduct any guest’s online donation amount, up to $50, from their dining bill. Guests simply had to show their servers proof of the online donation, and the bill was adjusted accordingly.
The promotion was primarily communicated through Duke’s email blasts and social media platforms, reaching regular customers. “Other customers heard through word of mouth and our own fan base,” Chavez mentioned. The campaign saw early success, with several thousand dollars raised in the first three days alone. Friday, Sept. 13, proved particularlyfruitful, with over $2,000 in contributions. This is typically one of Duke’s busiest days, attracting both visitors and locals to its scenic oceanside location…