SAN ANTONIO, Texas and ALPHARETTA, Georgia—Agilysys, Inc. released the findings of its 2024 Global Hospitality Impact Study: Unlocking Revenue Beyond the Room at The Hospitality Show 2024. This survey of 489 hospitality executives and technology decision-makers across North America, Europe, and APAC unveils insights into the industry’s readiness to embrace revenue per available guest (RevPAG) strategies while highlighting challenges holding back adoption.
The potential of adding RevPAG initiatives to traditional revenue per available room (RevPAR) measures is reflected in the current trend of travelers seeking personalized experiences, with luxury properties already generating up to 40 percent of revenue from non-room sources. However, while 82 percent of hospitality executives are interested in proactively identifying and expanding revenue opportunities at the per-guest level, 56 percent believe they are unprepared technologically and operationally to do so.
“Properties have a compelling opportunity to lean into growing traveler desires to receive personalized offers and enjoy unique experiences curated just for them. However, technology equipped to identify and serve up these opportunities—whether in advance or real-time during a guest’s stay—is not pervasive,” said Terrie O’Hanlon, senior vice president, Agilysys…