Kendra Scott is expanding the new Western-inspired brand extension it debuted last year.
Yellow Rose by Kendra Scott has opened a flagship location in the company’s hometown of Austin, Texas. The opening follows the brand’s launch on the Texas rodeo circuit in January 2023, and the success of its in-store shop at the Kendra Scott flagship in Austin.
Additional Yellow Rose locations are set to open in Dallas and Houston in winter 2025. A location is reportedly planned to open in Nashville as well…