Louisville native Mark Alex Vogt is in the semifinals of the Doritos Crash the Super Bowl competition where folks create commercials for Doritos to show during the Super Bowl football game. Creators are eligible to win $1 million dollars and have their commercials shown during the game. Vogt is a Los Angeles based creator working in the film industry.
Doritos issued a challenge to its fans and the critics of their Super Bowl commercials in September: “Think you can do better? Prove It.”
Thousands of entries came through and today, 25 semifinalists were named. Vogt is one of the lucky 25. His “Containment” spot is up against a creative bunch of Doritos hopefuls, several using urns and ashes of dead relatives in somewhat disturbing ways…