Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for four new service providers, expanding its reach across Tennessee, Illinois, Kansas and Georgia.
Viamedia will manage advertising sales operations for Sequachee Valley Electric Cooperative (SVEC) in Tennessee, MTCO in Illinois, Cunningham Telephone & Cable in Kansas and Hart Telephone Company in Georgia. Viamedia aims to drive local economic growth by equipping businesses in Chattanooga, Peoria-Bloomington, Wichita, Greenville and nearby areas with targeted, impactful advertising across various platforms to maximize reach and effectiveness.
Viamedia’s continued expansion underscores its growing influence in local advertising, managing sales and operations for 76 cable operators across 65 of the top designated market areas (DMAs) nationwide. Viamedia’s technology delivers a seamless ad experience, from targeted linear TV spots to integrated digital campaigns, offering unparalleled transparency, performance insights and audience engagement…