Delaware State University is stepping into the history books once again, becoming the first HBCU to own and distribute its very own clothing line and private-label merchandise brand. This achievement is set to redefine DSU’s presence in the collegiate marketplace, offering an authentic touch to the products that represent the Hornets’ pride.
Starting this week, select DSU apparel will be available on major platforms like Amazon Marketplace and Walmart.com, marking a new era for the university’s brand.
This move comes through a partnership with Everything Collegiate, LLC, a Black-owned business based in Atlanta, Georgia. Led by Terance Harmon, who has been in the game for over 20 years, Everything Collegiate is no stranger to outfitting colleges, societies, and fraternities. With more than 85 brand licenses, including over 39 HBCUs, Harmon’s company has become a go-to source for custom collegiate products ranging from apparel to accessories.…