When Larry Schamberger is looking at a potential trade he is already thinking about the next buyer. Schamberger, a Vanderloop sales rep based out of the Beaver Dam, Wis., store, says in some instances they will ask other customers if they’d be interested in some units before they come in, but he cautions that you have to be careful taking that approach. Word can travel fast, and he doesn’t want to lose the trade because another dealer has gotten wind that a customer is considering trading a unit in, he says.
In some instances, with a customer’s permission, he’s put a unit up on Facebook Marketplace and labels it “Coming Soon,” to gauge the interest and justify the trade-in price.
Brian Neuman, another sales rep at the Beaver Dam store, agrees and says that not only does having another customer in mind help get the unit sold, it helps in deals down the road, too…