Driving Change: Wells Fargo and Woman Evolve Champion Black Women Entrepreneurs

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Photo: Woman Evolve

Wells Fargo’s commitment to helping customers and communities achieve greater financial success came through loud and clear at the Woman Evolve Conference 2024 in Arlington, Texas. Committed to empowering diverse and Black women-owned businesses and entrepreneurs, the bank took center stage at the conference to highlight the importance of unlocking growth for small businesses and entrepreneurs. Women eagerly arrived ready to learn, connect, and grow. It was a testament to Wells Fargo’s commitment to ensuring that diverse businesses have access to capital, financial education, mentorship, and community.

This same commitment drives Wells Fargo’s DE&I strategic priorities: increasing diverse representation and inclusion through an inclusive culture and workplace environment, better serving and growing diverse customer segments, and supporting and increasing spend with diverse suppliers.

Kristy Fercho, head of Diverse Segments, Representation and Inclusion (DSRI) at Wells Fargo, said, “Our commitment to DE&I is more than a strategy; it’s core to who we are as a company. We are striving to integrate DE&I into everything we do because we understand it’s critical to our ability to serve the evolving needs of our customers.” This approach recognizes the unique challenges faced by many diverse and Black women-owned small businesses and to deliver products and services that resonate with their needs…

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