Heather Torres, a Spring Branch native, has successfully carved a niche for herself as the go-to pumpkin decorator in Texas with her business, Porch Pumpkins, which began humbly in 2020 and has since seen substantial growth, as reported by the Houston Chronicle. Her unique business model involves artfully arranging an assortment of pumpkins on clients’ porches and patios, creating visually stunning displays that have become a staple for the fall season in both Dallas and Houston.
The demand for Torres’ services has skyrocketed after a viral video posted by entrepreneur Chris Koerner highlighted her business, although Torres clarified that the claimed revenue of over $1 million was not exact, she told Houston Chronicle, “I have great revenue, but even my revenue is not quite a million,” acknowledging the financial success despite the grueling nature of the work. This year, Porch Pumpkins has installed over 1,000 displays across Texas, with prices for these seasonal decorations ranging from $325 to $1,350 and Torres indicated she’s already fully booked for the 2024 season, those interested can join a waitlist, Torres expects spots for the following year to fill up within two to three weeks after they open in August.
What started as an inspiration drawn from the Dallas Arboretum’s annual Pumpkin Village display evolved into a full-scale operation, as Torres describes, “Many people get Christmas trees and wreaths and garlands decorated for Christmas, but I started a business that decorated front porches with pumpkins for fall,” she explained in her interview with the Houston Chronicle. Having expanded to Houston in 2021 upon friends’ requests, Torres now works with a local design team to meet the surging demand, fulfilling the community’s desire for festive fall décor…