A fifth-generation, family-owned jewelry business cut the ribbon on their new store today. Located at 433 Leonard St. NW in Grand Rapids, the new store features more than triple the space, new jewelry lines, and an upstairs bar and event space for special occasions.
“We are so excited to welcome customers – both those who have been with us over the decades and those new to DeVries – to our new store that will make jewelry shopping an even more personal experience,” said Dan DeVries, Co-owner, DeVries Jewelers.
The new jewelry store is a block west of its previous location. Co-owners Dan and Dave DeVries purchased the former Lannings’ Restaurant & Catering in January 2024. Construction for the new store began in February by Grand Rapids-based Pinnacle Construction Group, with interior design by r.o.i. Design…