Indianapolis Motor Speedway’s huge new collaboration with Taylor Swift is set to captivate the singer’s extensive fanbase while promoting the racing sport and elevating the profile of the city.
This unique partnership, timed with Taylor Swift’s highly anticipated Eras Tour performances at the Lucas Oil Stadium from November 1 to November 3, involves a creatively conceived display of racing helmets. Eleven custom-designed helmets, reflecting the aesthetic of Swift’s albums such as “Folklore,” “1989,” and “Reputation,” represent a joint effort by Bell Helmets and the famous circuit.
This project begins with the unveiling of the helmets across downtown Indianapolis, running from October 31 to November 4. The helmets are set to be auctioned post-display, with proceeds benefiting Women in Motorsports North America , an organization fostering diversity and inclusion in motorsports…