By the time Scout Motors brings the Traveler SUV to market, its competition will have already been there, done that. Jeep , Ford , Rivian, Mercedes-Benz and others with established customer bases will be selling products that Scout has to compete against.
The Scout Traveler is not set to go into production until 2027 in Blythewood, South Carolina. Scout previewed the vehicle on Thursday night in a small event in Franklin, Tennessee that served as the re-launch of the brand after a 40-year absence in the market.
“Though Scout is relaunching a nostalgic, American brand, direct experience with the brand for most U.S. consumers is limited. For Scout, it gives them an opportunity to lean into the heritage but also terrific space for reinventing and coming to market with something that is truly new and in sync with the modern automotive landscape,” Stephanie Brinley, associate director of AutoIntelligence at S&P Global, told Newsweek …