The Hidden Costs of Coastal Living

As you likely know, I’ve been involved with Move To Kingsport for 25 years. Upon retirement 5 years ago, I began managing the program on a part-time basis for Visit Kingsport. Marketing my hometown has become part of my psyche, so I thought I’d share some insights we are asked by new citizens and those researching our town.

We don’t usually talk about this during hurricane season—on purpose. But hurricanes significantly impact the cost of living.

Coastal living has its perks: sunny skies, ocean views, and a laid-back vibe. But the charm fades when storm clouds roll in. Between 2020 and 2023, insurance premiums rose 13% nationwide in real terms. However, areas exposed to climate risks saw much steeper increases.

Florida experienced some of the sharpest home insurance hikes last year, driven by excessive litigation, widespread fraud, and the growing threat of natural disasters. In 2023, Florida homeowners paid an average annual premium of $𝟭𝟬,𝟵𝟵𝟲—the highest in the nation—compared to the national average of $𝟮,𝟯𝟳𝟳. Insurify projects that this figure will climb even higher, reaching $11,759 by the end of 2024…

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