‘The value of friendship in disaster’: Greensboro man helps his best friend after Asheville shoe business destroyed by Helene

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, N.C. — Justin James says he always wanted to design shoes while growing up. That dream became a reality after he and his wife took a leap of faith in 2019, launchingOpie Way Footwear Manufacturing just outside of Asheville.

What he didn’t expect was for Hurricane Helene to completely destroy his business.

“I went and saw the space on Monday, and really just was blown away,” James said…

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