How to fight back against shrinkflation: Purdue University expert shares tips to avoid wasting money

1-9-25 Focus on Food

INDIANAPOLIS (WISH) -If your grocery trips are starting to feel more expensive, but your bags are getting lighter, you’re not alone.

Shrinkflation is when companies reduce the size of their products but keep prices the same. Director of Food Demand Analysis and Sustainability at Purdue University, Joe Balagtas, shared insights on how consumers can fight against this growing trend…

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