Tourism marketing organization to boost downtown Laguna Beach under new agreement

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Karyn Philippsen, founding chairman of Visit Laguna Beach acknowledged it would not be easy for her organization to contribute $500,000 annually to improve the downtown area. “But it’s the right investment,” she said. (Don Leach / Staff Photographer)

Downtown Laguna Beach received a boost on Tuesday, as the City Council approved a deal with Visit Laguna Beach, a tourism marketing organization, to secure up to an estimated $5.5 million over the next decade.

Under the agreement the city would receive an annual contribution of approximately $500,000 each fiscal year through June 30, 2035, provided the tourism marketing district is extended beyond next year.

The initial $500,000 contribution will be broken down into two parts, with $200,000 going toward space for artists to both live and work upon signing. The remainder will be paid out in March…

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