This year marks the 40th anniversary of Water by Design, a family-owned business with four locations across Virginia, including Roanoke, Lynchburg and Christiansburg. The company has evolved into one of the region’s most respected hot tub retailers, thanks to the vision and entrepreneurial spirit of Paul Madden Sr. and his son, Paul Madden Jr.
Water by Design’s origins date back to when it was known as Industrial Piping Products Inc. The company’s early focus was on plumbing supplies, but fate intervened when a hot tub salesperson walked into the plumbing showroom.
“He said I would be an amazing hot tub salesperson — which I’m sure he would have said to anybody sitting in front of him — but I believed him,” Madden Sr. says…