Tennessee fans abhor even the slightest increase in ticket prices. So the recently announced 14.5% price hike for football season tickets had to be jarring.
But it had to be less jarring when athletic director Danny White explained the reason behind it. A large percentage of the extra revenue will go toward paying student-athletes.
Tennessee isn’t an exception. Every school in the SEC will have to pay their share of the revenue that student-athletes help generate. That’s just how it goes in this play-for-pay era of college sports…