Saucony has been killing it when it comes to their collaborations in 2024. Their link-up with Bodega on the Grid Shadow 2 was highly celebrated, and the “To Do List” capsule by Jae Tips is sure to garner collaboration of the year praise. Equally compelling was Saucony’s inaugural project with Minted NY earlier this year; a ProGrid Triumph 4 that highlighted the brand’s New York roots. Now with the New York Marathon looming large, Saucony and Minted NY are setting their sights on performance running with an Endorphin Speed 4.
Marcus Milione’s approach to brand building is truly something aspiring entrepreneurs should take note of. Minted NY has its feet in both fashion and personal health, using Milione’s passion for running to foster a strong core community. According to Instagram Reels posted by Milione, the Minted NY x Saucony relationship was always poised to begin with a lifestyle shoe (the ProGrid Triumph 4 is a retro runner now worn for lifestyle purposes) before transitioning into performance running, which is for all intents and purposes more suited to Minted’s ethos.
Minted NY’s Endorphin Speed 4 comes decked out in electric blue with white detailing, relying entirely on one color in lieu of overcomplicated embellishments (it took three or four tries to get the blue shade right). Milione also includes a map of one of his personal running routes on the insoles; a six-mile loop through Central Park with ample hill work on the back half. Other than that, a Minted NY logo on the lateral heel stands out as the main branded touch…