Midland’s Northwood University Pumps $879M into Michigan Economy

A new economic impact study reveals Northwood University in Midland contributes more than $879 million to Michigan’s economy, of which over $211.8 million benefits the Great Lakes Bay Region. Additionally, the study found Northwood supports more than 10,000 jobs statewide.

The study was done by Lightcast, which provides third-party economic impact data to higher education institutions.

Lightcast’s approach evaluated Northwood’s economic impact, focusing on direct spending and productivity of its alumni across Michigan…

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