James Avery adds new Whataburger charm to Christmas collection

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New James Avery Whataburger charm for the Texas-based brand’s 70th anniversary Christmas collection. (Courtesy of James Avery)

Texans’ beloved jewelry brand is back with a new line of state-inspired pieces that will be at the top of many people’s Christmas lists this year. James Avery has released a new Whataburger charm alongside several other meaningful designs just in time for the holiday season.

The sterling silver charm features Whataburger’s iconic A-frame building hand-enameled with an orange and white striped roof and a small vintage car parked in front. This latest collaboration between the two Texas brands marks the sixth Whataburger charm now available at James Avery.

Its release is part of James Avery’s 70th anniversary Christmas collection filled with statement rings, layering necklaces, and an array of charms that celebrate love, faith and connection. The Kerrville-based jeweler surprised customers by adding a highly-requested retired design to the mix.

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James Avery Artisan Jewelry’s 70th anniversary Christmas Collection. (Courtesy of James Avery)

“We are excited to celebrate our 70th Christmas with our customers,” John McCullough, CEO of James Avery Artisan Jewelry, said in a release. “Our holiday collection is all about the gifts that connect us, and we hope these new designs continue to help our customers spread love and joy to the people they cherish.”…

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