On the day he was introduced as the Detroit Lions head coach, Dan Campbell set an aggressive tone. He has done nothing but maintain it since. Each of his first three full seasons is in the top-10 in NFL history in fourth down attempts, and while this season is not nearly on that pace (26 attempts through 15 games), the Lions’ success rate on fourth down is notably better (18 conversions; 69.2 percent conversion rate, No. 1 in the league among teams with at least 25 attempts).
Campbell knows why other coaches aren’t as aggressive as he is, and he clearly does not fear the backlash after failed fourth down attempts. Analysts have their opinions of course, however they might reach to justify them or call for Campbell to change who he is as a coach. We all know Campbell will not change who he is as a coach, as he and who he is as a coach is a tone setter for his team.
Every time the Lions go for it in a fourth down situation wouldn’t think of going for it in and succeed, the internet memes come out in full-force picturing Campbell and an inflated part of male anatomy that correlates to having absolutely no fear.
Dan Campbell’s family wore wholly (or holy?) appropriate Christmas sweaters
Campbell’s wife Holly has become a popular presence on Instagram with her chronicling of “Victory Monday” coffee runs with her husband and other posts featuring herself and/or Campbell…